Today is the day before Thanksgiving in the U.S. so this is not a heavy post. Furthermore, we won’t be posting anything Thursday or Friday. But back to the headline – which is likely to surprise a great number of people. There are many advertising and marketing professionals who have more experience in “ESG branding” than I do. In reality, I have had very little involvement with advertising campaigns in my career.

But none of that matters for what I am talking about.

My hobby is metalworking and welding. As a matter of fact, I have a small welding company as a side business that keeps me away from a computer screen on the weekends. Most of what I do are repairs so people don’t have to throw away household items simply because of a small break in the metal (there is a connection to my sustainability profession). Yesterday afternoon, an idea hatched to go to inordinate lengths for a pun. I fabricated an ESG branding iron. Since it is probably the only one on Earth, I know ESG brands like no one else.

My actual ESG brand.

Sure, it is too big to be practical (14″ across). And there are flaws: a couple ugly welds because I used old scrap metal too contaminated to weld nicely, the letters are backwards from how they should be if it was actually going to be put to use, and the whole piece was “eyeballed” (meaning I didn’t measure anything). Although I will say that while the letters don’t look proportional in the photo, that is the camera angle – they are all almost exactly the same height. Not bad for an hour and a half of work with no purpose other than to give me a pun headline and related bragging rights.

Have a happy and safe Thanksgiving.

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