We recently blogged about ways ESG and sustainability professionals can improve their communication style to resonate with broader audiences. We expanded that and made it into our newest checklist.
ESG/sustainability professionals tend to write in a complicated, inaccessible style saturated with insular buzzwords and acronyms. This is a source of misinformation and misconceptions for others such as stakeholders, investors, regulators and the general public. Buzzwords and complex language impede decision-making for executives, boards and even customers. Other stakeholders may struggle to make informed choices. This lack of clarity leads to misguided policies, investments and strategic decisions, potentially resulting in missed opportunities or unintended consequences.
This checklist for ESG/sustainability professionals provides guidance on the art of effective writing and communication to a broader audience, avoiding technical jargon, explaining complex concepts in simple terms and preventing audience alienation. These techniques apply to any venue — blogs, articles, LinkedIn posts, corporate ESG reports and even product advertising and packaging text.
Members can access this on our Checklist page. If you’re not already a PracticalESG.com member with access to these and other resources, sign up now and take advantage of our no-risk “100-Day Promise” – during the first 100 days as an activated member, you may cancel for any reason and receive a full refund.
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