A new podcast is now available for members. Corporate sustainability teams are increasingly required to demonstrate the business value of their efforts and show an ROI. Most low hanging fruit is gone, making it harder to find meaningful business value in sustainability. Daniel Aronson talks about “submerged value” in sustainability and ways of getting customer views on their key buying criteria beyond unreliable surveys/questionnaires.
In this podcast, we discuss:
- What is “submerged value”?
- Finding it isn’t easy, but it is necessary
- Getting data on customers’ actual purchasing behaviors relating to sustainability attributes
- Exclusive resources available to PracticalESG.com member
Members can listen to the podcast here. And if you aren’t already a PracticalESG.com member with access to this and other valuable/practical resources, sign up now and take advantage of our no-risk “100-Day Promise” – during the first 100 days as an activated member, you may cancel for any reason and receive a full refund.
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