Last week, Trellis published an article that offers good, updated advice on the business case for sustainability. The article takes on four myths or critiques of how the sustainability business case is typically presented, which closely mirror shortcomings we frequently write about here on PracticalESG.com:
Myth No. 1: This looks too good to be true
Myth No. 2: The upfront investment looks too high
Myth No. 3: My customers aren’t asking for sustainability
Myth No. 4: Consumers won’t pay more for sustainability
With each myth, quick guidance is offered on how to counter it. There is also this well-done illustration of specific paths sustainability creates for both company value and risk:
Source: Trellis/Forum for the Future.
Our own Guidebook Simplifying ESG/Sustainability Business Value goes into more detail and provides more specific guidance on these same themes.
Members can learn more about the business value of sustainability here.
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