Sustainability Magazine had some unwelcome news recently:
“Research and advisory firm Gartner predicts that by 2028, 75% of organisations will relinquish their voluntary sustainable packaging objectives and follow just compulsory legislative standards.
While companies like Walmart and Unilever set ambitious sustainability benchmarks, a gap remains. Factors such as limited infrastructure and consumer behaviours are frequently cited as challenges to their objectives…
‘By the end of this year, Gartner predicts that 90% of public sustainable packaging commitments will remain unmet, as organisations continue to rely on plastics and single-use packaging,’ says John Blake, Senior Director Analyst in Gartner’s Supply Chain practice.”
There is quite a paradox here – the ubiquity of packaging and related pollution certainly begs for a workable solution. I honestly didn’t intend to be poetic…
Beyond infrastructure and consumer behavior (using the US spelling here), it seems a cost effective technical option doesn’t yet exist. I’m betting that will change.
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