One of the best ways companies can reduce their supply chain emissions is to provide programs and/or direct financial support to suppliers for reducing their emissions. Not many companies offer meaningful programs in this regard; Google is one company that does, however.
According to ESG Today,
“Google announced the rollout of Carbon Footprint for Google Ads, its new service aimed at enabling advertisers to measure and manage the carbon emissions related to their advertising activities.
Google initially unveiled the service earlier this year, with the early availability limited to select large advertisers. With the new rollout, the service is now available to all advertisers.
According to Google, the new carbon footprint reporting service provides marketers with first-party data to help them track their advertising-related emissions across Google advertising products including Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Ads.
The reports will provide detailed breakouts of emissions data across Scopes 1, 2 and 3 data, with reports in accordance with the Greenhouse Gas Protocol and the Ad Net Zero Global Media Sustainability Framework, which estimates emissions across media channels using media industry and climate science standards.”
The official program is here.
Our members can learn more about managing supply chain emissions here.
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