Last week, Forbes wrote a short piece on their Sustainability Leaders Summit held last month. This follows their 2025 Forbes Research State of Sustainability Survey, about which I blogged recently. The new article highlights Salesforce:
“Salesforce has developed an easy way to look at ROI, according to Suzanne DiBianca, the company’s executive vice president and chief impact officer.
‘I think, for us, it’s pretty simple. When you save carbon, you save cost,’ she explained at the summit in September. ‘The more we can save on air travel, the more we can save on operating energy costs. It all comes down at the same time.’”
Exactly. Even though many sustainability operational metrics are proxies for cost items, few companies go the next step and do that calculation. Many CSOs are so focused on the specific metrics in ISSB, GRI, CSRD, etc they don’t see the forest for the trees. Part of being “integrated into the business” includes understanding cost drivers and knowing how sustainability connects to and impacts those.
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