Arguments have raged for years about whether sustainability is “material” to corporate financial performance, spurring the concept of “double materiality” that adds ambiguity to the question. Financial reporting in the U.S. remains firmly grounded in financial materiality, muting reporting of sustainability value/returns in regulatory filings. This, in turn, has investors, asset managers, ratings agencies and regulators applying their own assumptions and methodologies to convert sustainability operational metrics to financial value. Further, this feeds anti-ESG activists and public policy. Reporting companies no longer control their narrative. It is time to take another look at reporting sustainability value in 10-Ks/Qs.