Popular athletic wear company Lululemon is facing scrutiny from the state of Texas. The Texas Attorney General has opened an investigation into the company over the alleged presence of “forever chemicals” in their products. The Texas Attorney General’s office states in a press release:
“Lululemon is a leading activewear brand that generated over $11 billion in fiscal year 2025 alone. The company markets itself as a wellness-focused lifestyle brand emphasizing sustainability and performance. However, emerging research and consumer concerns have raised questions about the potential presence of certain synthetic materials and chemical compounds in their apparel that may be associated with endocrine disruption, infertility, cancer, and other health issues. Attorney General Paxton’s investigation will examine whether Lululemon’s athletic apparel contains PFAS or ‘forever chemicals’ that their health-conscious customers would not expect based on the brand’s marketing.”
PFAS litigation is nothing new. States across the country have adopted laws regulating the use of the chemicals and establishing enforcement mechanisms. It is somewhat surprising to see this sort of litigation come out of Texas, however. The Texas AG is known for his staunch anti-ESG stance and ongoing court cases battling climate pacts. Maybe regulating toxic pollutants is where anti-ESG and pro-ESG can find some common ground. For their part, Lululemon denies the presence of PFAS in their products, stating:
“Lululemon does not use PFAS in products today. Our dedicated team of supply chain specialists and chemical engineers work closely with industry partners and third-party experts to ensure our products are safe and of the highest quality.”
We’ll have to wait and see what, if anything, the Texas probe uncovers.
Our members can learn more about PFAS regulation here.
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